THE TEA HOUSE

We help organizations and leaders find brand clarity — and create momentum.

The Tea House works with leaders and teams at key moments of growth, when strategic direction needs sharpening, and creative work benefits from a clearer vision and stronger team alignment.

How We Work

We offer fractional brand leadership, bringing senior brand direction without the need for a full-time hire.

The work is collaborative and considered, balancing strategic discipline with creative judgment. The goal is not more activity, but clear priorities— so teams can move forward with confidence.

Areas of Focus

Brand Foundations

Build a strategic foundation.  

We sharpen your purpose and positioning, ensuring every decision reflects who you are and where you’re headed.

Brand Creative

Inspire creative excellence.

We collaborate with creative teams to craft clear briefs that lead to intentional and impactful creative work.

Brand Performance

Measure what matters.

We identify and track meaningful brand performance metrics, linking brand strength to business momentum.

Experience

Brand stewardship and brand partnerships across global organizations.

Brand Stewardship

Destination Canada

A&W Canada

Brand Partnerships

Expedia

TED

The Economist

National Geographic

Condé Nast

Financial Times

Beyond Meat

MS Canada

Leadership

The Tea House is led by Susan Dong, a senior brand leader with over 15 years of experience guiding organizations through growth and change.

She brings a global perspective shaped by work across tourism, food, film, fashion, and lifestyle brands. Known as a trusted thought partner, she is deeply committed to helping leaders clarify direction, align teams, and turn vision into action and impact.

This experience shapes The Tea House approach: calm, strategic, and focused on helping brands move forward when it matters most.